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The Sarasota Observer

Formed in 1995 with the acquisition of the Longboat Observer, The Observer Group Inc. has grown into a family-owned and operated multimedia company with five newspapers, three websites, a quarterly arts and social magazine and more than 80 employees serving multiple communities around Florida.

The company's portfolio of newspapers includes four free community weeklies serving the Sarasota-Bradenton, Fla., market — Sarasota Observer, Longboat Observer, East County Observer and Pelican Press; Palm Coast Observer, a free weekly serving the east coast market of Palm Coast/Flagler County; and Gulf Coast Business Review, a paid-circulation weekly with subscribers extending from Tampa to Naples. The company’s associated websites include YourObserver.com, PalmCoastObserver.com and Review.net. Season magazine is the quarterly arts and social guide. Altogether, the company’s newspapers and websites reach more than 200,000 readers a week.

The Longboat Observer serves primarily the barrier island of Longboat Key (near Sarasota, Florida USA), as well as surrounding barrier islands. It has an average weekly circulation of 15,000 and more than 30,000 weekly readers. It reaches more than 95% of the 10,000 residences on Longboat Key and specializes in news and events affecting Longboat Key as well as providing comprehensive coverage of the region’s arts and social scenes.

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