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Super-Sensitive Musical String Co.
- Address1805 Apex Road, Sarasota, Florida, 34240
- Phone #941.371.0016
When it comes to strings and accessories, Super-Sensitive Musical String Co. is in perfect harmony with your needs. Because at the heart of our commitment to quality is a dedication to understanding the unique needs of musicians. It’s how the first Red Label string was made back in 1930, and why it’s still the leading educational student string today.
Through collaboration between manufacturing, musicians and educators, we’ve continued to innovate the industry with the highest quality strings and accessories. The Red Label Premium strings are just one of the exciting new products that continue our tradition of excellence and enable musicians to play to their full potential, from first try to first chair.
The proud history of the Super-Sensitive Musical String Co.® has always been collaboration between manufacturing and musicians. From its beginning in 1930, founder Ed Wackerle knew that in order for his company to be a success, he would have to gain the acceptance of musicians. Mr. Wackerle started what is known today as our Endorser Panel. He started the company out of frustration with the quality of strings being offered. From his frustrations and his many contacts with musicians, he developed a stainless steel string known as the Red Label® brand. Still as the flagship of our company today, the Red Label® brand is the string of choice by most educators for beginner and intermediate players.
In 1967, John and Vincent Cavanaugh (father) bought the Chicago based company to continue its traditions. Their mission has remained the same, to manufacture bowed instrument strings of the highest quality with the finest materials. after moving the company to Sarasota, Florida in 1972, John set up a Research and Development Department. His research started with the Old Fiddler Line® which has become the favorite string among Country Western and Bluegrass musicians. Experiments with a multi-stranded core gave them the Supreme® line of strings for cello and bass. With new and exotic metals being introduced to string making, the Stellar® and Pinnacle® strings have evolved into a strings with exceptional characteristics.
Later, a complete line of accessories were developed that included rosins and polishes. Many products came from John's research and some from the acquisition of other companies. additional accessories were the ideas of musicians who came to Super-Sensitive® for manufacturing and distribution.
As synthetic materials came along, the age old problems of the gut string that were susceptible to climatic changes were being addressed. For Super-Sensitive®, their answer was the development of the Sensicore® line. This new synthetic (nylon) material gave the musician the flexibility of a gut string with the durability of a multi-stranded string. The Sensicore® line rounded out the companies lines of strings that ranges from the beginner to the intermediate to the professional musician.
In 1997, Jim Cavanaugh, the son of John and Ellen Cavanaugh, joined the company as Vice-President of Operations, he has brought about a multitude of capital improvements and the most advanced computerized machinery. In 2008 he was appointed President and John was named Chairman. They have expanded the artist Endorser Panel to include Educational Consultants. Supporting music in our schools has been a long tradition for the company and is a significant part of its strategic planning. Through collaboration between manufacturing, musicians, and educators, Super-Sensitive® Musical String Co. continues to be the leader in string making. as you will see in this website, Super-Sensitive® is introducing several new products for students, teachers and professionals. Included in this are our most exciting new products, Clarity® Spectrum rosin and Premium strings. Clarity line of rosins is a professional rosin with hypo-allergenic properties. Clarity Spectrum brings fun with the many vibrate colors it offers. Premium™, the company's newest line of strings, is a chromium wound full core string. The Chromium winding on the string provides the projection that advancing players need - while the high polish on the string reduces over tones. The technology of the polishing is the difference! The polish provides the performance of a synthetic string without the cost!! While many strings are polished today PREMIUM's polishing technology is different. You will hear the difference and feel the difference in your bow's response! Our Polishing technology allows for performance without the string becoming "slippery" and difficult for the bow to grab...a revolutionary way to play at an economical value. Premium provides performance.